The principal focus of Cars.com is to “develop its strategic direction, and ensure its sales, finance, marketing, product development, media and business development areas are all closely in tune with its vision and positioned for sustainable growth.”  The website garners over 11 million shoppers monthly, rendering it the leading destination for online car shoppers.  It provides: credible and easy-to-understand information from consumers and experts, enabling potential buyers to formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers comprehensive pricing information, dealer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory.